Video marketing isn’t just another way to tell the same story. It’s an opportunity to become irresistible. From local start-ups to billion-dollar global companies, everyone seems to be sold on video marketing – and so they should be! In fact, businesses on average are publishing 33 new videos every month.
And there’s a reason behind why video is such a captivating and effective marketing tool. Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life. Video is
- Engaging: We’re hardwired to engage in storytelling
- Emotional: Opportunity to invoke emotional responses
- Educational: We process video faster and retain longer
- Empathetic: Can develop trust and human empathy
And that’s just part of why video is the future of storytelling, by 2020 80% of all online content is projected to be video content. Chances are, your target audience is watching video. In fact, statistics show that many of them prefer it, which is why the Ironbark Marketing team see it as a powerful tool. 76% of businesses say that video has helped them increase sales.
Are you ready to add video to your marketing and see what it can do for you? Find out today about how Ironbark Marketing can help you nail your content marketing.