The resources sector has never been more dynamic or more competitive. From mining and energy to renewables and critical minerals, companies are innovating fast, evolving ESG strategies, and navigating complex global markets. But too often, the way we communicate hasn’t caught up.
At Ironbark Marketing, we believe the resources sector deserves better content. Clearer stories. Smarter strategies. And messages that resonate – not just with investors and industry peers, but with communities, regulators, and future talent too.
Why engaging content matters now more than ever
Technical excellence is a given in the resources game but what sets leaders apart is the ability to explain their impact. Whether it’s outlining your decarbonisation journey, showcasing Indigenous partnerships, or attracting top geologists, good storytelling turns facts into influence.
And in a digital-first world, attention spans are short. People don’t want whitepapers in disguise, they want concise, confident content that gets to the point and adds value.
Our approach
We work with clients across the mining, energy and renewables sectors to craft content that’s
- Strategic – tied to your goals and aligned with brand and business outcomes
- Audience-led – written for the people who matter in language they understand
- Authentic – real stories not corporate jargon
- Versatile – designed to work across LinkedIn, investor updates, pitch decks, recruitment campaigns and more
What this looks like in practice
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LinkedIn content that connects
Thought leadership with a human touch – from site visits and team stories to innovation updates and community wins -
Capability statements that get read
Less fluff more value – clear bold and tailored to your audience -
Case studies with impact
Structured storytelling that showcases how you solve real-world problems -
ESG and sustainability reporting support
Making complex information clear credible and compelling
In a sector that powers the world let’s tell stories that match the scale of that impact.
If your brand voice or content needs a refresh or if you’re just tired of sounding like everyone else – Ironbark Marketing is here to help.
Let’s build better stories. Ones grounded in strategy shaped by audience insight and delivered with authenticity.