In our previous article, we explored the foundations of creating engaging content in the resources sector – authenticity, storytelling, and aligning with audience needs. But once you’ve got the framework, the next question becomes: how do you keep the momentum going?
Here’s how to consistently turn your industry expertise into content gold that resonates with your audience and drives business outcomes.
Make your experts the heroes
You’re sitting on a goldmine of technical knowledge: your team. Geologists, environmental scientists, engineers, and field operators all have unique insights. But translating that into compelling content takes a little finesse.
What works:
- Interview-based articles (“A day in the life of a mine site geologist”)
- Short video explainers (“What is tailings management and why does it matter?”)
- LinkedIn posts that spotlight team achievements or real-world problem-solving
Pro tip: Use plain English without dumbing it down. Respect your audience’s intelligence while avoiding unnecessary jargon.
Lean into the visuals
We work in a sector full of rich visuals from satellite imagery, 3D modelling, machinery in action, remote landscapes. Use them.
Try this:
- Before/after drone footage of site rehabilitation
- Infographics showing process improvements or ESG outcomes
- Photo essays documenting life on site or in remote communities
Compelling imagery doesn’t just enhance understanding; it builds trust and connection.
Map content to project milestones
Your projects follow stages from exploration, feasibility, approvals, construction, operations. So should your content.
Example content mapping:
- Exploration: Community updates, environmental baseline studies
- Approvals: Explainers on regulatory processes, stakeholder engagement
- Operations: Innovations in efficiency, safety case studies, team profiles
When you align content with project stages, you create relevance and rhythm plus opportunities to repurpose updates across platforms.
Use real data – but tell the story
Data is powerful when framed well. Instead of “90% water reuse,” try:
“Thanks to new filtration systems, our team has achieved 90% water reuse on site — a major milestone in reducing environmental impact in arid regions.”
Good storytelling = context + consequence. Don’t just present facts; explain what they mean and why they matter.
Be bold about the big conversations
Sustainability. Workforce diversity. AI in mining. Don’t shy away from topics shaping the future of resources. Thought leadership content positions your brand as forward-thinking and aligned with evolving industry expectations.
Formats to try:
- Opinion pieces by executives
- Panel interviews
- White papers or downloadable guides
In the resources sector, content isn’t just marketing; it’s education, reputation-building, and community engagement. By tapping into your technical knowledge, focusing on storytelling, and choosing the right formats, you can turn even the most complex subjects into powerful communication tools.
Need help amplifying your story?
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