The benefits of adopting a seasonal content strategy

You may already be familiar with content marketing, but have you considered introducing a seasonal approach?

So, what is seasonal content marketing? It’s all about tailoring your campaign content to match with current trends that are relevant to your customers to best capture their attention and provide them with interesting, valuable and engaging information.

The team at Ironbark Marketing believe seasonal content marketing is beneficial to your business for three main reasons.


Why video marketing belongs in your content marketing plan

Video marketing isn’t just another way to tell the same story. It’s an opportunity to become irresistible. From local start-ups to billion-dollar global companies, everyone seems to be sold on video marketing – and so they should be! In fact, businesses on average are publishing 33 new videos every month.